Just Goodness / Popsicles

Brand identity and packaging system for this healthy popsicle line. These items were part of an ever-growing food program development at the Fresh Diet. This offering was targeted at fitness club-goers.

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CREATIVE + ART DIRECTION
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PROJECT MANAGEMENT
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BRANDING DESIGN + LETTERING 
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Fresh Cleanse / Cleansing Juices

Brand identity and packaging for this healthy line of cleansing juices. These items were part of an ever-growing food program development at the Fresh Diet. These juices were sold as part of the Fresh Diet’s daily menu items.

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CREATIVE + ART DIRECTION
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PROJECT MANAGEMENT
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BRANDING DESIGN + LETTERING 
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Mi Baby Likes / Reduced Non-Sugar Jam

The brand naming strategy was based on Spanglish. The brand identity was based on some sketches done by one of the owners. Owners loved the child-like look and feel of the labels.

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BRAND NAMING
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CREATIVE + ART DIRECTION
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PROJECT MANAGEMENT
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BRANDING DESIGN + LETTERING 
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Selecto Frozen Vegetables
and Fruits Line

Proposal for a packaging line for Super Selectos supermarkets in El Salvador, Central America. This supermarket company is one of the largest ones in this country and has started to make their products. Working with their marketing department, this is one of the offerings that is being reviewed.

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CREATIVE + ART DIRECTION
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PROJECT MANAGEMENT 
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BRANDING DESIGN + LETTERING 
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Lucita Light Accesories

Brand naming and identity plus packaging for a company that sells light accessories. The initial work has been so successful that a full line is being planned to be sold in Central America.

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BRAND NAMING
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CREATIVE + ART DIRECTION
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PROJECT MANAGEMENT
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BRANDING DESIGN + LETTERING 
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Kumbia + Co. Cold-pressed Soap Line

An economical labeling system was needed for this new line of cold-pressed soaps. This line is set to be sold at surfing hotels alongside the coasts of El Salvador, Central America. A series of different product names will be developed.

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BRAND + PRODUCT NAMING
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CREATIVE + ART DIRECTION
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PROJECT MANAGEMENT
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BRANDING DESIGN + LETTERING 
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Motions Salon Haircare Line

Proposal package system for this haircare line. This project was submitted as a proposal to the client. Life-size mock-ups were presented to the client. All information on containers was researched for production.

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CREATIVE + ART DIRECTION
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PROJECT MANAGEMENT
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BRANDING DESIGN + LETTERING 
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Packaging