Fresh Diet / Gourmet Diet Meal Service

Brand identity framework developed for this gourmet diet meal service start-up. The brand program was part of this brand becoming a nationwide one.

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CREATIVE + ART DIRECTION
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PROJECT MANAGEMENT
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BRANDING DESIGN + LETTERING
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Blum! / The Sensory-Friendly Experience

Brand naming and visual identity for a company that sells sensory-friendly tools to create sensory-positive experiences. A brand book was developed after the well-received visual identity.

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BRAND NAMING
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CREATIVE + ART DIRECTION
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PROJECT MANAGEMENT
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BRANDING DESIGN + LETTERING
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Just Goodness / Popsicles

Brand identity and packaging system for this healthy popsicle line. These items were part of an ever-growing food program development at the Fresh Diet. This offering was targeted at fitness club-goers.

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CREATIVE + ART DIRECTION
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PROJECT MANAGEMENT
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BRANDING DESIGN + LETTERING
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Snaxxs / Dry Food Snack Mixes

Brand naming and identity plus packaging system for a line of dry-food mixes. Each mix has a peculiar name and icon.

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BRAND NAMING
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CREATIVE + ART DIRECTION
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PROJECT MANAGEMENT
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BRANDING DESIGN, ILLUSTRATION + LETTERING

A - Agua Artesanal / Artesian Water

Brand naming and identity plus packaging for an alkaline, artesian water. Character and visuals match the pure quality of the product. Product to be produced and sold in El Salvador, Central America.

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BRAND NAMING
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CREATIVE + ART DIRECTION
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PROJECT MANAGEMENT
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BRANDING DESIGN + LETTERING
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Lucita / Light Accesories

Brand naming and identity plus packaging for a company that sells light accessories. The initial work has been so successful that a full line is being planned to be sold in Central America.

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BRAND NAMING
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CREATIVE + ART DIRECTION
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PROJECT MANAGEMENT
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BRANDING DESIGN + LETTERING
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Branding